Push Bike/Balance Bike CompanyExcellent Ridding Bike
The brand road of the bicycle factory
Let's take a look at the readers first, why do these small and medium-sized Chinese push bikes factory want to develop their own brands? Does developing a brand have any benefit to the factory itself?
Let's take the example of the kids scooter product that everyone is most familiar with. The smart phone has one person. The supply group supporting this product comes from all over the world. Under the premise of supply chain management and the world factory concept, these components come from different sources. The foundries of the country, these foundries, as long as they can produce qualified quality, the lower the price, there are more opportunities to obtain this big order, so the factory will continue to develop new processes to reduce the price, Improve quality for competitiveness, this is the thinking mode of the foundry.
In addition, we know that successful products have more added value in the market, and brands will try to create more value. They may use new technologies from suppliers or use their own developed technologies, but ultimately they will benefit most. Still in the hands of the brand. Just operating a brand is not like a factory. There is a well-planned road to go. In the face of huge brand investment, there is no bottom hole, and many foundry-based factories, like push balance bicycles manufacturer will be deterred. Conservative strategies may be the most common development model, but there are also a handful of brands that operate in the short-term.
In the Taichung Week exhibition, you can see that there are many new designs on Gearoop's products, such as multi-functional integrated code holders, vertical frames, quick-release lamp holders, etc., which are very delicate and practical products. It is only a slight lack of brand and product promotion, there may be market considerations or other reasons. I believe that this conservative and stable approach is the most favorable business model they consider, down-to-earth and research products. And regardless of production or development, even the export international is also a part that needs to be overcome, especially the metal component type products, the volume may be small but the weight is very heavy, there may not be too many problems in China, if it is mainland China or In Southeast Asia, Europe and the United States, exports will become a very difficult problem.
Many foreign buyers have asked for relevant information about products. In fact, we also found that many products that have not yet entered mass production will increase the cost. Although the products are made, they have not been mass-produced or reduced in cost. The way to achieve a better state is actually testing the responsiveness of the factory.